Samsung was contemplating changing the default search engine for its smartphones from Google to Bing. However in response to current reviews, the corporate has deserted this concept and determined to maintain Google because the default search engine for its telephones.
Had Samsung, the biggest smartphone producer on the earth, chosen Bing as its default search engine for Samsung units over Google, it will’ve been an unprecedented win for Microsoft’s search engine, and an enormous loss for Google.
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Since its launch, Bing has struggled to achieve any foothold within the search engine race. In 2022, Google’s dominance over the search engine market represented 96% in cell customers, whereas Bing barely held only one%.
The change would’ve solely affected the default browser app inside Samsung smartphones. The corporate was initially unconcerned that it will have an effect on customers a lot, as most of them do not want the default browser and go for Google Chrome, which additionally comes preinstalled in Samsung telephones.
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Google, an Alphabet-owned firm, has been struggling to maintain up amid the synthetic intelligence revolution that has exploded with the widespread launch of generative AI instruments in current months. As OpenAI’s chatbot, ChatGPT, dominates the generative AI craze, different huge gamers, like Microsoft and Google, have been scrambling to compete.
Microsoft injected a big funding into OpenAI months in the past, with the objective of incorporating GPT-4, OpenAI’s latest-released massive language mannequin, into Bing and different instruments. Since then, Bing has gained generative AI capabilities, powered by the biggest LLM to be launched together with web entry.
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This has given Bing new momentum as a search engine, particularly since Google’s personal AI chatbot, Bard, has did not measure up.
Though the dialogue has been tabled, the Wall Road Journal reviews Samsung is not completely excluding Bing as a future possibility for a default search engine.