We don’t know who Olivia Rodrigo is making an attempt to get revenge on, however she’s absolutely going to “get him again!” by being one of many first individuals to get her arms on the not too long ago introduced iPhone 15 Professional. Shortly after the top of Apple’s fall occasion, the Gen Z celebrity songwriter dropped a music video for “get him again!” that was filmed on the most recent iPhone.
In fact, the video appears nice. The video was shot by director Jack Begert, who has labored with artists like Kendrick Lamar and Paul McCartney, in collaboration with Apple. They weren’t going to let it appear like an inexpensive model of Rodrigo’s different movies, and so they managed to suit the old-school teen film vibe of her previous few releases, which principally have been shot by Petra Collins.
The true magic of the video comes within the enhancing, the place a number of clips of Rodrigo are merged collectively to make it appear like there are a number of of her — she’s multiplying herself to pack a fair higher punch when she “kiss[es] his face with an uppercut.” Most iPhone prospects is not going to have the identical assets and enhancing abilities to make a kick-ass music video as one of many largest pop stars on this planet, however the digital camera on the 15 Professional is certainly spectacular. Cleverly, the man who the track is meant to be about is blurred and out of focus, maybe a nod to a brand new characteristic that allows you to toggle the main target in portrait mode. And naturally, the video exhibits off the iPhone 15 Professional’s three-lens setup. The Professional can shoot in 77mm, whereas the Professional Max has a 5x telephoto digital camera that may shoot as much as a 120mm focal size. Like the previous couple of iPhones, additionally they have common and wide-angle lenses. We see close-ups of the “all-american bitch” tearing purple rose petals off their stem, then we watch Rodrigo and her military of clones smash automobile home windows from a large angle.
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A deal with on the iPhone 15 Professional Max for filmmakers is that you should utilize the iPhone with Seize One to immediately switch highest-res knowledge to a Mac or an exterior storage drive. In case your creative ambitions are as detailed as this Olivia Rodrigo video, you’re going to want that comfort, lest you overload your cellphone. However as our resident pictures nerd professional Haje Kamps factors out, wouldn’t you simply use a “actual” digital camera at that time? Effectively, not should you’re getting tapped by Apple to make use of their latest know-how to movie your newest music video. Isn’t it nice timing for Olivia Rodrigo’s album to return out simply days earlier than Apple’s massive iPhone announcement?
Rodrigo has been busy collaborating with tech firms whereas selling her long-awaited second album “GUTS” — she’s labored with Linktree, Adobe and Instagram, so her partnership with Apple is smart, however for the tens of millions of us who love Olivia, the brand new music video is a pleasant shock. Thanks, Apple.
