In a tweet on Saturday, newly appointed Twitter CEO Linda Yaccarino said that she is impressed by proprietor Elon Musk’s imaginative and prescient for a brighter future and is happy to assist rework the social media platform. It was Yaccarino’s first public assertion because the information broke on Thursday that she was in talks to turn into Twitter’s subsequent CEO. Musk, who has been CEO of Twitter since his $44 billion takeover final October, introduced her appointment on Friday.
Yaccarino tweeted: “I’ve lengthy been impressed by [Musk’s] imaginative and prescient to create a brighter future. I am excited to assist carry this imaginative and prescient to Twitter and rework this enterprise collectively!”
I’ve lengthy been impressed by your imaginative and prescient to create a brighter future. I’m excited to assist carry this imaginative and prescient to Twitter and rework this enterprise collectively! https://t.co/BcvySu7K76
— Linda Yaccarino (@lindayacc) May 13, 2023
Yaccarino, who spent a number of years modernising NBCUniversal’s promoting enterprise as its promoting chief, mentioned she is dedicated to Twitter’s future and that person suggestions is crucial to constructing Twitter 2.0.
Yaccarino will take over a social media platform that’s struggling to recuperate from a drop in advert income and is burdened by vital debt.
Following Musk’s acquisition of Twitter, advertisers have fled the platform, involved that their advertisements would possibly seem subsequent to inappropriate content material after the corporate laid off almost 80% of its staff. Musk admitted earlier this yr that Twitter’s advert income had plummeted dramatically.
Whereas Musk said that Yaccarino would help within the improvement of an “all the pieces app,” which he beforehand said may provide quite a lot of companies similar to peer-to-peer funds, his selection of an promoting veteran indicated that digital advertisements would stay a core focus of the corporate.
Musk has lengthy said that he intends to discover a new CEO for Twitter.
Musk, who can also be the CEO of Tesla Inc, mentioned on Friday that bringing Yaccarino on board as Twitter’s new CEO will enable him to dedicate extra time to Tesla.