Actual property advertising and marketing isn’t any stroll within the park. Not solely do realtors should climate market volatility, however they should meet patrons the place they store — creating compelling advertising and marketing experiences whereas retaining prices beneath management.
Malte Kramer skilled the roadblocks firsthand whereas working as a advertising and marketing guide for actual property firm Jade Mills. To handle them, he based Luxurious Presence, a startup that gives advertising and marketing options to actual property brokers, groups and brokerages.
“We provide services and products that assist actual property brokers, groups and brokerages reach all financial environments and housing markets,” Mills informed TechCrunch in an e-mail interview. “This has allowed us to proceed to develop all through the pandemic, the slowdown in tech and the slowdown in actual property.”
Luxurious Presence, which at this time introduced that it raised $19.2 million in a Collection B1 spherical led by Bessemer Enterprise Companions with participation from Swap Ventures and different present buyers, gives a spread of instruments and providers designed to assist realtors market their properties to house patrons.
Luxurious Presence assists with creating actual property web sites, adverts, content material advertising and marketing methods, social media engagement and extra. Utilizing its platform and content material administration system, prospects can construct their very own webpages and shows for properties, or checklist their properties on Luxurious Presence’s rising house search database.
Just lately, Luxurious Presence launched Presence Copilot, an AI-powered cell app for realtors with consumer collaboration options, in non-public beta.
“Luxurious Presence is a targeted on serving high-performing actual property professionals with fashionable, best-in-class expertise,” Mills stated. “Our platform supplies a complete, one-stop resolution for actual property advertising and marketing, branding and consumer communication, making certain that brokers, groups, and brokerages have all of the instruments they should elevate their manufacturers and develop their companies.”
Advertising and marketing bluster apart, Luxurious Presence is, certainly, rising, with a buyer base that now numbers simply over 10,000 actual property brokers. With a crew of round 600 workers, together with 300 full-time employees primarily based within the U.S., Luxurious Presence intends to make use of the brand new tranche — which brings its complete raised to $52.5 million — to help its product improvement.
“Like most corporations, Luxurious Presence has been intently managing bills and burn charge over the previous yr to keep away from needing further capital,” Mills stated.
It’ll should proceed managing bills properly. Whereas proptech corporations haven’t traditionally had a lot bother securing capital, final yr noticed the sector undergo from a steep decline. VC-backed proptech corporations raised $19.8 billion in 2022, down 38% from 2021. The Heart for Actual Property Know-how & Innovation reviews that the drop-off in funding is the second-lowest funding yr for proptech since 2018.