Based on a number of media stories, discussions are underway for Linda Yaccarino, the promoting head at NBCUniversal, to doubtlessly assume the function of CEO at Twitter. This information comes after Elon Musk talked about on Thursday that he had recognized a brand new chief government for Twitter, with out revealing the particular person’s identify.
Musk merely tweeted that “she” can be beginning in round six weeks. The billionaire entrepreneur mentioned that he’ll now take over the function of Twitter’s government chair and CTO, and can oversee product, software program, and system operations.
Excited to announce that I’ve employed a brand new CEO for X/Twitter. She can be beginning in ~6 weeks!
My function will transition to being exec chair & CTO, overseeing product, software program & sysops.
— Elon Musk (@elonmusk) May 11, 2023
Now, a number of publications, together with The Wall Avenue Journal, have reported that Yaccarino is in talks for the highest function. This is all the pieces it’s essential to learn about her.
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Yaccarino boasts a powerful tenure of over ten years at NBCUniversal, the place she has been a distinguished advocate for locating improved strategies of measuring promoting effectiveness. Because the chief of NBCU’s promoting gross sales division, she performed an important function within the profitable launch of the corporate’s ad-supported streaming service, Peacock.
She obtained her training at Penn State College, majoring in liberal arts and telecommunications.
Yaccarino spent 19 years at Turner Leisure, the place she was instrumental in modernising the community’s promoting gross sales operations to align with the digital panorama.
Throughout a current promoting convention in Miami, Yaccarino carried out an interview with Elon Musk. On the occasion, she inspired the viewers to greet Musk with applause and praised his dedication and work ethic.
If Yaccarino had been to depart from NBCUniversal, it could be one more vital blow to the corporate. Simply final month, Comcast introduced the departure of NBCUniversal CEO Jeff Shell after he admitted to participating in an inappropriate relationship with a colleague, following a criticism that triggered an investigation.
Curiously, as per a report by Enterprise Insider, she has at all times been a supporter of Musk and mentioned that he wanted to be given time to show issues round on the microblogging platform. He additionally reportedly confided in her mates that she needed to grow to be the CEO of Twitter.
