HubSpot vs Salesforce: CRM Comparison 2023

HubSpot and Salesforce are each highly effective CRM platforms, however they’ve key variations. See the platforms’ options, and determine which one is greatest for your corporation.

A strong buyer relationship administration device can go a protracted option to generate leads, handle buyer knowledge, and empower your advertising and marketing and gross sales efforts. HubSpot is good for producing and nurturing leads, whereas Salesforce is nice for monitoring buyer interactions. See which CRM device will likely be greatest for your corporation by evaluating HubSpot’s and Salesforce’s key options, pricing, and execs and cons.

Soar to:

What’s HubSpot?

HubSpot is a cloud-based CRM platform that empowers each advertising and marketing and gross sales efforts for companies of all sizes. With HubSpot, your groups can optimize inbound advertising and marketing methods and generate extra dependable and efficient results in assist your corporation market and promote extra simply.

SEE: Combine Jira with HubSpot to assist seize new leads and maintain your groups in sync.

HubSpot centralizes your whole digital advertising and marketing efforts in a single, cloud-hosted platform, which makes it doable to handle web site internet hosting, running a blog, social media, e mail advertising and marketing and extra. HubSpot additionally contains instruments for operations and provides HubSpot CMS, a full-blown content material administration system, so your gross sales, advertising and marketing and operations groups can seamlessly work collectively.

What’s Salesforce?

Salesforce is without doubt one of the most widely-used CRM instruments available on the market, dominating the CRM software program market by a substantial margin. The aim of Salesforce is to enhance enterprise relationships to assist develop your corporation.

SEE: Uncover how Salesforce is utilizing generative AI to energy its CRM capabilities.

Salesforce permits firms to nurture relationships with patrons, suppliers, service suppliers, customers and anybody else who does enterprise along with your firm. Your gross sales and advertising and marketing groups can maintain observe of all interactions between the corporate and its clients, together with telephone calls, emails, SMS, chats and tickets. With Salesforce, your groups are higher empowered to standardize the gross sales course of, to allow them to shut offers extra shortly.

HubSpot vs. Salesforce: Comparability desk

HubSpot and Salesforce pricing

HubSpot CRM pricing

• Free Instruments: No price for varied advertising and marketing, gross sales, service, content material administration system and operations instruments.
• Starter: Begins at $30 per 30 days, billed yearly, or $50 per 30 days, billed month-to-month.
• Skilled: Begins at $1,600 per 30 days paid up entrance, billed at $19,201 yearly, or $1,781 per 30 days paid month-to-month.
• Enterprise: Begins at $5,000 per 30 days, billed at $60,000 per 12 months.

For extra data on HubSpot pricing, try its pricing calculator.

Salesforce CRM pricing

• Necessities: $25 per consumer per 30 days, billed yearly.
• Skilled: $75 per consumer per 30 days, billed yearly.
• Enterprise: $150 per consumer per 30 days, billed yearly.
• Limitless: $300 per consumer per 30 days, billed yearly.

HubSpot vs. Salesforce: Function comparability

Key options of HubSpot

• Automated CRM database for extra collaborative efforts between gross sales and advertising and marketing.
• Checklist segmentation, lively lists and static lists.
• Touchdown pages, net pages and blogs.
• Automated workflows.
• Highly effective e mail analytics.
• A/B testing to measure engagement efficiency of e mail advertising and marketing content material (solely accessible to Skilled and Enterprise plans).
• Social media integration and administration.
• Paid advert monitoring.

Key options of Salesforce

• Lightning App Builder for creating Salesforce Lightning pages.
• Out-of-the-box analytics for fast reporting.
• Collaborative forecasts.
• Territory administration.
• Advertising and marketing automation system.
• Chatter for group communication.
• Cell apps.
• Steelbrick for high-grown clients to handle Configure-Worth-Quote apps.

HubSpot execs and cons

Professionals

• Person-friendly platform.
• Seven-day free trial.
• Intensive weblog to assist educate clients.
• All-in-one CRM device.
• Core software program is free.
• Actual-time notification of lead behaviors.
• Personalised e mail sequences for each leads and present clients.
• Extremely customizable.
• Large library of templates.

Cons

• Requires a 12-month contract.
• Will be pricey at scale.
• Restricted to 1 e mail per contact.
• Costs a graded premium past sure numbers of leads.
• Buyer assist is an add-on.

Salesforce execs and cons

Professionals

• Add and take away options as wanted.
• Almost all gross sales reps perceive the platform.
• Extremely customizable dashboards.
• Bult-in social media performance.
• Simple-to-navigate UI.
• Loads of integrations.
• Salesforce Database helps set up and digitize firm gross sales data.
• Permits for integration with any knowledge supply.
• Helps safety requirements and controls.
• Extremely scalable.

Cons

• Costly.
• Add-ons aren’t free.
• Configuration is advanced.
• Steep studying curve all through.
• Producing reviews may be difficult.
• Pricey knowledge storage.

Selecting between HubSpot and Salesforce

Each choices can get costly, particularly at scale and when added options are wanted. The deciding issue, nonetheless, is dimension. When you’re a big, enterprise firm, Salesforce is, by far, the best choice. Not solely is the characteristic set large, however you’d be hard-pressed to discover a gross sales or advertising and marketing worker who doesn’t know the platform.

However, HubSpot is a superb possibility for small and midsize companies and startups who want the ability of CRM software program however aren’t able to dole out the money for the more expensive and extra sophisticated Salesforce. Though HubSpot can’t stand as much as the options present in Salesforce, it’s definitely a worthy resolution to assist empower your gross sales and advertising and marketing departments to take your corporation to the following degree.