The controversy over TV rights
Fifa’s choice to unbundle the broadcasting rights for the Girls’s World Cup from the lads’s event for the primary time provoked a bitter stand-off between the governing physique and the “huge 5” European markets – UK, Germany, France, Italy and Spain.
On condition that the scheduling within the southern hemisphere guidelines out any hope of prime-time kick-offs, the preliminary affords had been low, as little as one per cent of the affords for the lads’s rights, frightening Gianni Infantino, the Fifa president, to name them a “slap within the face” to the gamers and “all ladies worldwide”.
After a protracted argument within the winter that spiralled into spring, Infantino took the doomsday choice, threatening a media blackout for Europe’s conventional monetary powerhouses. “It’s our ethical and authorized obligation to not undersell the Fifa Girls’s World Cup,” he mentioned. “Due to this fact, ought to the affords proceed to not be honest, we shall be pressured to not broadcast the Fifa’s Girls’s World Cup into the ‘huge 5’ European nations.”
After six weeks of bargaining and rhetoric, a compromise was reached and a deal introduced with the “huge 5” on June 15.
In the US, long-standing agreements for each English and Spanish-language rights had been extra easy.