Tuesday, October 3, 2023
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Google is putting short videos on Play Store to aid app discovery

Should you assume virtually each app has some type of vertical video, add another sudden one to the record: Google Play Retailer. Google has launched an authentic video sequence known as “The Play Report” to let individuals uncover new apps, and it’ll present up within the Play Retailer as effectively.

The corporate mentioned it should begin exhibiting these movies on the Play Retailer dwelling web page to pick customers within the U.S. Different customers will be capable to watch these movies on Google Play’s YouTube, Fb, and Instagram accounts.

Whereas the corporate didn’t point out this tidbit explicitly, a GIF posted on its weblog publish suggests these movies are YouTube Shorts. Other than the video, customers will see a useful set up icon for the app that’s being talked about within the video.

A screengrab showing that app promotions on Play Store will be powered by Shorts

Picture Credit: Google

Google mentioned that every episode will function specialists, creators, and even Google staff highlighting totally different apps.


Importantly, the Play Retailer already lets builders hyperlink YouTube movies as a part of their app’s media property, which seems on the app’s itemizing web page. It’s not clear if Google will develop the brief video help on Play Retailer to different creators or builders past this program. The Android maker additionally didn’t point out if the apps featured are picked by the corporate or the creators themselves.

Google has already benefitted lots from Shorts. In July, throughout its Q3 2023 earnings name, the corporate mentioned greater than 2 billion logged-in month-to-month customers are watching Shorts. The Play Retailer is one other floor for Google to make the most of the brief video format to assist app discovery.




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