China’s smartwatch shipments declined to the bottom in 12 quarters because the market didn’t absolutely get well within the first quarter after the nation’s reopening, a brand new report has stated. In response to Counterpoint Analysis’s International Smartwatch Mannequin Tracker report, China’s smartwatch shipments declined 28 per cent YoY and 16 per cent QoQ within the first quarter (Q1) of 2023 to succeed in their lowest in 12 quarters. The highest three smartwatch manufacturers in China had been Huawei, Apple and BBK (imoo).
Huawei And Apple Take Prime 2 Spots In China Smartwatch Market In Q1
The highest three smartwatch manufacturers accounted for practically 60 per cent of the nation’s smartwatch market in Q1. Huawei dominated China’s smartwatch market with a 27 per cent share, due to its technique of getting a number of portfolios. Although the model’s general shipments dropped 15 per cent YoY, it ranked first in all worth bands from $101-$400. Huawei Watch GT 3 grew to become the second best-selling mannequin within the nation in Q1.
Huawei was adopted by Apple which took the second largest share, primarily pushed by final yr’s Apple Watch Sequence 8 and Apple Watch SE 2022. The 2 fashions had been the primary and third best-selling fashions in Q1. Nonetheless, Apple’s shipments decreased 27 per cent YoY on account of shrinking demand. Specializing in HLOS smartwatches helped the model take an 87 per cent share within the $400 and above worth section.
HLOS smartwatch is basically an digital watch working a high-level OS, reminiscent of Watch OS (Apple) or Put on OS (Samsung), with the flexibility to put in third-party apps.
On the third spot was BBK (imoo)’s with usually flat shipments YoY, due to the back-to-school season. The model benefited from its multiple-models technique. Its Z6A collection contributed probably the most to its shipments.
“Though the Spring Competition can enhance consumption usually, the demand for smartwatches was nonetheless weak in Q1 2023. This was much like what we noticed in China’s smartphone shipments. The market wants extra time to get well,” Shenghao Bai, Senior Analyst at Counterpoint Analysis, stated in a press release.
